Last updated: 03/02/2026

This privacy policy applies between you, the User of this Website, and The Fire Co, the owner and provider of this Website. The Fire Co takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

This privacy policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at:
https://thefireco.com/terms-and-conditions/

Please read this privacy policy carefully.

Definitions and interpretation

In this privacy policy, the following definitions are used:

Data

collectively all information that you submit to The Fire Co via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws.

Cookies

a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies).

Data Protection Laws

any applicable law relating to the processing of personal Data, including but not limited to the GDPR and any national implementing laws, regulations and secondary legislation.

GDPR

the UK General Data Protection Regulation and EU General Data Protection Regulation (EU) 2016/679.

The Fire Co, we or us

The Fire Co, a company incorporated in England and Wales with registered number 07060727, whose registered office is at Suite 2A, Blackthorne House, St Pauls Square, Birmingham, B3 1RL.

UK and EU Cookie Law

the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended.

User or you

any third party that accesses the Website and is not either (i) employed by The Fire Co and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to The Fire Co.

Website

the website you are currently using, https://thefireco.com
, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

Unless the context requires a different interpretation:

• the singular includes the plural and vice versa;
• references to clauses are to clauses of this privacy policy;
• a reference to a person includes companies and organisations;
• “including” means “including without limitation”;
• headings do not form part of this privacy policy.

Scope of this privacy policy

This privacy policy applies only to the actions of The Fire Co and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website, including links to third-party websites or social media platforms.

For the purposes of Data Protection Laws, The Fire Co is the data controller. This means that we determine the purposes for which, and the manner in which, your Data is processed.

Data collected

We may collect the following Data, which includes personal Data:

• name
• job title and profession
• contact information such as email address and telephone number
• demographic information such as postcode, preferences and interests
• payment and transaction information, such as billing details, payment method type, transaction amount, and order details
• IP address (automatically collected)
• web browser type and version (automatically collected)
• operating system (automatically collected)
• a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected)

We do not store full payment card details. Card payment information is processed securely by our payment provider.

How we collect Data

We collect Data in the following ways:

• Data is given to us by you
• Data is received from other sources
• Data is collected automatically

Data that is given to us by you

The Fire Co will collect your Data in a number of ways, for example:

• when you contact us through the Website, by telephone, post or email
• when you register with us and set up an account
• when you complete surveys
• when you make payments to us through the Website or otherwise
• when you elect to receive marketing communications
• when you use our services

Data that is received from third parties

We may receive Data about you from the following third parties:

• Google Analytics (website usage and performance data)
• Stripe (via WooPayments / Stripe Connect), including payment confirmation details, transaction identifiers, and fraud-prevention or risk-related signals

Data that is collected automatically

When you access the Website, we automatically collect certain information, including:

• IP address, date, time, and frequency of access
• how you interact with Website content

This data is collected via cookies and similar technologies. See the Cookies section below for more information.

Our use of Data

We may use your Data for the following purposes:

• internal record keeping
• improvement of our products and services
• processing payments and managing transactions
• fraud prevention and security monitoring
• responding to enquiries and providing customer support
• transmission of marketing communications (where consent is provided)
• market research and website optimisation

We process Data on the basis of:

• performance of a contract
• legal obligations
• legitimate interests, where those interests do not override your rights

Marketing

For direct marketing communications:

• we rely on consent or soft opt-in consent where permitted by law
• you may withdraw consent at any time

You can opt out of marketing by contacting us at info@thefireco.com.

Who we share Data with

We may share your Data with:

• our employees, agents, and professional advisers
• payment processors and payment service providers, including Stripe via WooPayments / Stripe Connect, to process payments, manage refunds and chargebacks, prevent fraud, and comply with legal obligations

All third parties are required to respect the security of your Data and to treat it in accordance with the law.

Payments (Stripe via WooPayments / Stripe Connect)

We use Stripe, including through WooPayments / Stripe Connect, to process payments securely.

When you make a purchase, Stripe processes your payment and may receive personal Data such as:

• name and billing address
• email address and telephone number
• transaction and order details
• IP address and device/browser information for fraud prevention

Stripe may act as a data controller or data processor depending on the context. We do not control how Stripe processes Data outside of the services it provides to us.

You can read more about Stripe’s data practices here:
https://stripe.com/gb/privacy

Keeping Data Secure

We use appropriate technical and organisational measures to protect your Data, including:

• secure servers
• SSL encryption for payment and data transmission
• restricted access controls

If you believe your Data has been compromised, please contact us immediately at info@thefireco.com.

International Data Transfers

Some third-party service providers we use (including Stripe) may process Data outside the UK or EEA. Where this occurs, appropriate safeguards are used to ensure your Data is protected in accordance with Data Protection Laws.

Data retention

We retain Data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Data may be retained in backup systems for legal, tax, or regulatory purposes.

• Your rights
• You have the right to:
• access your Data
• correct inaccurate Data
• request erasure
• restrict processing
• object to processing
• request data portability

To exercise your rights, contact us at info@thefireco.com.

If you are not satisfied with our response, you may complain to the Information Commissioner’s Office (ICO):
https://ico.org.uk/

Links to other websites

This Website may include links to other websites. We are not responsible for the content or privacy practices of those websites.

Changes of business ownership and control

If The Fire Co undergoes a business sale or restructuring, Data may be transferred as part of that process in accordance with this privacy policy.

Cookies

This Website uses cookies to:

• enable core functionality
• analyse website performance
• support secure checkout and payment processing

Third-party cookies (including those from Stripe and Google Analytics) may be used to support payments, fraud prevention, and analytics.

You may disable cookies in your browser settings, though some Website features may not function correctly.

Changes to this privacy policy

We may update this privacy policy from time to time. Any changes will be posted on the Website and take effect immediately.

You may contact us at info@thefireco.com.

Attribution:
This privacy policy was originally created using a Rocket Lawyer template and has been updated to reflect current payment processing and data protection practices.